Few banks welcome customers wearing ski masks, but thanks to TDA Advertising & Design, FirstBank of Colorado is now the exception to the rule. This winter, at mountain resorts across the state, skiers and snowboarders will be encouraged to “bank in your ski mask without getting arrested” on ski lifts and racks.
With its tagline, “Mobile banking. Bank anywhere” FirstBank has committed itself to the youth market, by targeting them at spots where they hang out and touting their mobile banking capabilities. The campaign is sure to garner tons of publicity, but will it attract as many new customers? TDA sure is “banking” on it.
