USA Today, which arguably has the best Super Bowl ad coverage traditional media outlets can offer, featured a look behind the scenes for what it’s like for these super brands on the last working day before advertising on the Super Bowl. Read this and then run and hug your company’s marketing person to thank them for bearing the pressure of your company’s campaigns on their sturdy shoulders!
Testing, testing 1, 2, 3 Advertisers are testing and retesting their ads, “within an inch of their lives!”
Quantity matches quality Advertisers, like Hyundai, may pay for and shoot nine ads to select two to air on Super Bowl Sunday.
Micromanaging Advertisers are scrutinizing their agencies more than they do all year!
Meeting of the minds Research is essential, so advertisers like Audi must have extensive conversations with their dealers to be sure they are in sync with customers.
Brand values rule With so many other considerations weighing to create the perfect ad, advertisers must be sure that its Super Bowl ads align with the company’s brand values. Budweiser will do this aggressively - featuring Clydesdales in three of its ads.
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Tags: LinkedIn, Super Bowl Ads
