Many shows were cut short or shelved for the remainder of the spring season due to the writers’ strike of fall 2007. More than a year later, some networks are still struggling to regain viewers who lost interest in the weeknight fare or who simply gave up on shows altogether.
NBC is using its position as Super Bowl host this year to reintroduce viewers to former favorites. With five minutes of promotional air-time, expect to see spots for The Office – airing an hour-long special after the game – along with Chuck and Heroes – which will air the following night. And though the peacock network won’t be coughing up the $3 million per :30 spot that the rest of the advertisers will, it plans to deliver Super Bowl caliber content. And the TV lovers at Talk cannot wait to see what NBC has in store for our favorite characters.
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Tags: Advertising, NBC, Superbowl
