Talk is all about talking. Particularly, helping companies talk in a way that communicates a consistent brand message. Yesterday, citizens of Nashville, TN needed no help relaying their city’s brand message when they declined a proposal to make English the city’s official language. As a place that welcomes all nationalities, citizens of varying backgrounds joined in support of preserving that image. Confirming English as their official language would force immigrant workers to forfeit use of their native tongue and could discourage international businesses from investing in the city. One proposal opponent was quoted in the New York Times saying, “People here said Nashville is a warm, welcoming and friendly environment that celebrates diversity.” As a self-proclaimed melting pot, Nashville is making sure its brand continues to talk in multiple languages.
Similar posts:
Tags: branding agency, Nashville
