Miller strikes back with 1-second ads
January 21st, 2009 by Holly
Every year Anheuser-Busch comes to the Super Bowl with their advertising guns loaded. In addition to having classic Clydesdales, gut wrenching humor and top-notch celebrities, the company also holds the title as the biggest spender, buying nine spots during the upcoming game. As the 2009 Super Bowl approaches, we are all anxiously waiting to see what shenanigans the company will surprise us with. Well, everyone but Miller High Life. The struggling MillerCoors brand is lashing out against its much larger competitor with one-second ads that will run during the pre-game show on 25 local NBC stations. Miller’s website claims, “Paying $3 million for a 30-second commercial makes as much sense as putting sauerkraut on a donut. Actually, even that makes more sense.” For a rather quick laugh, take a look at all of their one-second commercials at www.1secondad.com.
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Tags: Anheuser-Busch, Miller High Life, Super Bowl Ads
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