We will be seeing new advertisers during this year’s Super Bowl, like Pedigree and Denny’s. The most interesting newcomer is Cash4Gold, a direct-response company that allows the public to send in their old gold for cash. According to Advertising Age, the company purchased a :30 spot during the third quarter and another one during the pre-game coverage. The best part? The ad will feature Ed McMahon and MC Hammer. I guess when it comes to Hammer’s gold, you CAN touch it.
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