It’s always nice to see when a company connects with the audience on a personal level. Though this should be the goal of every marketing initiative, often times, the advertising is off the mark. But Iams’ Home For The Holidays spots, which show eager new-pet owners who struggle to make an instant connection, are right on target.
Both spots remind us all of a time when we were desperate to play with a new pet that wanted nothing more than to get the lay of the land – alone. And the message “The real reward in adopting a pet, is when the pet adopts you” just makes you feel all warm and fuzzy inside. Bravo Iams!
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Tags: Advertising, Iams, Media and Politics, Pets
