Debbie loves digg – I got an email yesterday that Miranda Harwell was my latest fan on Digg so I went online and filled out my profile and then spent a good while looking up stories and learning more about how I can use it to promote clients, assist in research and network. I’m still a novice and have a lot to learn but it looks like it is a great marketing tool. Check it out at www.digg.com
Kirsty loves Mel Karmazin. The Sirius XM CEO and prolific media mogul (of Viacom fame) recently doubled Sirius Satellite Radio’s subscriber base to 19.5 million, with the approval of a merger with XM radio. With a goal to increase subscribers by two million in 2009 and with increased competition from HD and Internet radio , Karmazin has his work cut out for him. Yet, it’s only a matter of time before more advertisers agree with me and discover that Sirius is the “best radio on radio.”
Kelly loves Warren Buffett’s new book, “The Snowball” – Warren Buffett is one of my favorite people to read about; in his latest book, he provides a glimpse into his personal and professional life, including his values, ideas and business strategies. It follows his rise from humble beginnings to become the richest man in the world and one of the most successful investors, and just goes to show that anything is possible through hard work, foresight and courage (and maybe a little luck!)
Kristen loves the Amazing Race 13 Cast – The season premier aired Sunday night and the alliances and stereotypes are already quite evident. The teams of two are not so different from past seasons’ casts and that got me wondering, what makes these people stand out? How did these teams get chosen for the show over millions of applicants? They marketed themselves. They were able to turn something about themselves, no matter how small, into a selling point and show that they are different from everyone else. It does pay to stand out - up to $1 million! May the best marketing team win!
Lindsay loves Sony Style - I love the new mysterious Sony Style. This latest addition is a separate website featuring some of Sony’s top products like the Vaio laptop computers, Bravia HDTVs and Cyber-shot digital cameras. In today’s market of flashy electronic promotional campaigns, Sony’s restraint is refreshing. I can’t wait to see the commercials.
Natalie loves Business Week’s Innovation Page – I check out the Innovation page on Business Week’s site about once a week. They have a broad definition of design, so stories range from Innovation Strategy to Product and Service Design. Articles this week included a sneak peek inside Google’s Design Process, Target’s Design Scout, the cost for the original artwork of the Rolling Stones tongue logo (almost $100,000) and awards for the best knockoff designs.
Shawn loves Antiques Roadshow – I have been a fan of the show for years. Many assume that it is just a show about old junk that may or may not be worth some cash. But if you really watch the show it is a great example of Branding at its core. We are always trying to convince clients that your brand is more than just your logo, and Antiques Roadshow proves this point. Sure its easy when the antique has a blatant marking or signature. Those are the easy cases. But the unmarked items are the best. The appraisers spew all sorts of information. The whens, wheres and whys. Public opinions, stories, reasons the product exists, and things that differentiate one product from another. In fact some items are easily identified by the pure fact that they are not marked. Proving the point that even in the absence of a logo, you still have a brand.
Susan loves Priddyboys Sandwich Grill – I am shamelessly using the thing I love this week to promote my husband’s new (to him) restaurant. After working at Priddyboy’s for a year and a half, then moving to Walgreens for 3+ years, Mark has gone back to his first love: food. The previous manager of the University Landing shop ran it into the ground so, as a marketing girl, I now have the challenge of getting people in the door. My first moves: “Under New Management” banner in the window, sign out at the street and lots and lots of coupons all over town!
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