Internet Marketing Services, Wilmington NC
Susan Crispell

You won’t find these in Merriam Webster

September 23rd, 2008 by Susan Crispell

I’m all for making up words. (One of my favorites, persnicketier - as in “Are you always this persnickety?” “Sometimes I’m even persnicketier” - comes courtesy of the late TV show Veronica Mars.) If a word sounds right and makes sense for both the user and the listener, I say why not throw it out there and see if it sticks.

But lately, fast food restaurants have been building marketing campaigns around made up words left and right. And for me, at least, some of the words just don’t work. Wendy’s is promoting their Bacconator hamburger with “meatatarian”, a person who only eats meat. And now Burger King has joined the club with their burger the Meat Beast Whopper and the word “polygameat”, meaning a person who eats multiple meats at the same time.

Being creative and standing out doesn’t have to rely on the absurd. There’s no need to reinvent the wheel. The word carnivorous would work just fine for me.

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  • Lindsay

    I couldn't agree more. There is clever and then there is just down right ridiculous.

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