The saga between marketing giant Apple and competitor Microsoft continues. From the iPod to the Leopard operating system, Apple seems to be the paragon of marketing during our era. This has forced their main competitor, Microsoft, to take notes on how to effectively market a product.
As recently discussed on our blog, Microsoft embarked on a $300 million ad campaign to refresh their image. The series of advertisements used actor Jerry Seinfeld to leverage the new era of Microsoft products. However, the confusing and seemingly pointless series failed to compete with the simplistic “I’m a mac…and I’m a PC” ads produced by Apple. In response, Microsoft cut Seinfeld and announced the beginning of a new age of Microsoft re-imaging.
This new strategy plans to attack Apple with a taste of their own medicine in Microsoft’s new campaign, “Windows. Life without walls.” These ads will expose the flaws of Apple’s Leopard operating systems and reveal the advantages of Microsoft Vista through witty humor, similar to the highly praised Apple campaign. It’s rumored Microsoft has even hired an actor who favors the well-known “loser PC character” in the Apple advertisements.
Without a doubt, the epic battle between the two colossal technology corporations will be exciting to watch in the coming months.
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