In a world focused on cashing in on the next big trend, Slurpee is dedicated to giving the consumer what he craves. And for this frozen-slush maker, the consumer needs fun flavor options, awesome packaging, and tie-ins to his favorite games, sports and music.
The August issue of Promo Magazine has a Q&A with 7-Eleven’s senior director of marketing, Stephanie Hoppe, to get the dish on Slurpee’s cool new promotions. Hoppe tells the magazine that after extensive research into the lives of their target audience – males aged 18-24 – Slurpee is all about the hook-up. The slushy drink has hooked-up with Gatorade to create the new flavor Gridiron Ice; the Madden NFL ’09 video game, which put the company at the game’s release party, Maddenpalooza, where it sampled flavors to attendees; and blockbuster hits, such as Iron Man and The Incredible Hulk, which resulted in custom cups and straws.
Cheers to a company that really knows what its audience wants, and is not afraid to give it to ‘em.
