At Talk, we’re often approached by companies undergoing a name change. We’re careful to manage the transition of not only a change in name, but brand and corporate identity as well. We thought it helpful to consider these seven issues from the Microsoft Small Business Center writer Jeff Wuorio, before taking the leap:
1. Identify a substantive reason to change the name.
2. Know what a name change really entails.
3. Can you reestablish a brand name?
4. Keep an eye on your core functions.
5. If a new name makes sense, check it out.
6. Run the new name by customers.
7. Take the process slowly.
