Steve DiBiasi, practice administrator at Wilmington Orthopedic Group , invited Talk PR’s President, Debbie Elliott, to speak at the monthly Medical Group Managers meeting today, regarding the importance of marketing during a slow economy. Click here to download a PDF copy of Debbie’s presentation.
Debbie explained to several administrators from local medical practices how marketing and advertising during a slow economic period helps businesses gain market share over competitors, win loyal customers and save money by negotiating ad rates. According to our marketing maven, being a well-reputed medical practice just isn’t enough anymore - every business should have a corporate social responsibility program to give back to its community. Doing so would not only make a difference in the world, but also strengthen its customer relations and referral bases, as well.
While most companies tend to tighten their purse strings when the economy declines, Debbie emphasized how aggressive marketing and advertising can give these businesses a leg up on the competition and come out stronger when the economy improves. Go Debbie!
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